It’s all about the 70s!
It all started with a Jalopy typewriter back in the 1970’s. Marie’s grandmother gave it to her merely as a toy to keep her amused during spring break. But Marie took it seriously. Very seriously. In fact her first writing exercise involved penning a series of letters to the local Member of Parliament asking for a job as her assistant. She was 12 (Marie, not the MP).
After graduating from university with a degree in English and Public Relations, Marie worked in PR for the March of Dimes which led to her becoming a press secretary to a Federal Cabinet Minister in the Canadian Government. Her letter writing campaign had finally paid off.
Working in Canada’s financial services industry led Marie to her first brush with entrepreneurism. It was the dotcom boom of the late 90s and she joined a financial services software company as the VP of Marketing and later Sales. With nothing more than PowerPoint and a compelling story about the vast opportunity to automate the brokerage industry, Marie was part of a team that raised $25M. But the dream of “cashing out” and riding the dotcom boom was not to be. Within twelve months of rolling out the business plan, the dotcom meltdown had begun and the company’s anchor clients on Wall Street, who were needed to prove out the software, were unfortunate victims of 9/11. What happened next was a technology fire sale and what would become a dramatic shift in the economy.
Escaping in 2002 with nothing more than a good story to tell, Marie found her passion and zone of genius: she started applying old school marketing tactics to new school digital marketing. She emerged as one of Canada’s top digital strategists and marketing thought leaders.
Over the last 15 years, Marie has helped hundreds of other entrepreneurs turn their websites into lead generation and sales machines through her company Marketing CoPilot. She has taught clients how to navigate the dramatic shift in marketing caused by the change in buyer behaviour and the web. Marie has become a master of modern marketing. She shares her knowledge extensively on her blog and in her latest book, You Can’t Be Everywhere.
Along the way, Marie learned some critical life lessons. After a decade of putting work before health, she realized something simple, but profound: her life is far more important than her work. As a wife, mother, and recently grandmother, family and friends are priorities. Being able to manage one’s life and financial responsibilities take precedent over helping corporations build their empires. She keeps this wisdom front in center when she’s working on her business, and when she’s training her clients to build high-profit, low maintenance marketing systems.
In 2018, Marie renewed her passion for helping women succeed in the technology industry. A long standing contributor to the tech sector and start up community, Marie has taken an active role in Advancing Women in Tech via global IT Association CompTIA, chairs a peer group in Toronto, Ontario for women in tech and is a volunteer mentor with Futurprenuer Canada and Women in Communications and Technology. But she also wanted to do something on more of a grass roots level with her daughters and granddaughter and celebrate the life of her grandmother who had fueled her passion for writing, presenting and traveling.
In 2017, Marie and her daughter Susanna purchased a 1978 Volkswagen Campervan and launched GlamperGrls, a social enterprise committed to helping writers, photographers and videographers live their dreams through work life balance and travel. GlamperGrls uses the proceeds of the sale of stylish camp gear to fund artists who need assistance setting up their digital sales and marketing strategies in order to build their businesses.
Marie still spends a lot of time on her keyboard, except now it’s an HP not a Jalopy.