B2B Growth Podcast

Podcast: The new intersection of sales and marketing in the lead generation process

Marie Wiese sits down with James Carbary of the B2B Growth Show available on iTunes

As every business experiences this massive shift in the way buyers are buying products and services, there can be no measure of uncertainty about who owns the lead generation process and results for a company. In this podcast, Marie Wiese of Marketing CoPilot and James Carbary of the B2B Growth Show discuss the new intersection of sales and marketing and what a business needs to win.

Hear about three specific processes for lead generation success including:
1. Who really owns the lead generation process and why
2. The role of customer in designing your lead generation program
3. The importance of marketing automation software and tracking everything you do

Get the podcast here and don’t forget to download this important roadmap for sales and marketing alignment for your business.

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