As a guest of Laura Coe’s podcast series Art of Authenticity, we discussed Mastering Old School Marketing in a Digital Era. More specifically we discussed the strategy Marketing CoPilot has adopted called “Evidence- Based Marketing”, where we give up opinion and make marketing decisions based on actual data.
For those who are overwhelmed by digital marketing, this 40 minute podcast will help you make sense of all the current marketing channels, strategies and tactics. As well it will help you decide which ones are best for you.
For more about Laura Coe and her podcast series, Art of Authenicity, visit her website Lauracoe.com.